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From: "Akash Verma" <crossriver8@gmail.com>
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Subject: Webinar on Brand Management by Kartik raina
Date: Sat, 25 Apr 2020 04:10:49 +0530
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Content preview: Webinar on Brand Management 26th April 2020 (11:00am to 4.30pm)
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Webinar on
Brand Management
26th April 2020 (11:00am to 4.30pm)
By
Mr. Kartik Raina
Ex CEO - Dabur Foods,
Ex MD Bestfoods International - Sri Lanka & Maldives
Overview and Outcome
At the end of the program the participants should be able:
> To discuss and appreciate the ethos and development of the Brand Equity
System.
> To understand the elements of the Brand Architecture.
> To appreciate the value of and how to Build a Brand Identity.
> To appreciate the value of the Brand Promise and Brand Position.
> To understand the role of a Brand Manager as a Brand Steward.
Who Should Attend
CEOs, COOs, Presidents, Vice Presidents, Directors, General Managers, Senior
Managers, Heads of Agencies, Creative Directors, Account Managers, Brand
Managers, Consultants from all leading corporate
Pedagogy To Be Used
# Power Point Presentation
# Industry Practices & Examples
# Case Studies
# Videos
Contents
* Building a Brand Equity System
> Brand is beyond just a product
> Brand is beyond just a logo
> Understanding Brand Archetypes
> What is Brand Architecture?
> Designing the Brand Portfolio
> Creating a Brand Name
* Building a Brand Identity
> What is Brand Identity?
> Identifying the Identity Traps
> The Brand as a Person
> The Identity Structure
> The Value Proposition
* Brand Promise & Positioning
> The Brand Key
-it's role and usage
* Operating as a Brand Steward
> Understanding Brand Stewardship
> Role of the
Profile of Faculty
Mr. Kartik Raina Ex CEO - Dabur Foods, Ex MD Bestfoods International - Sri
Lanka & Maldives
After school & college in Hyderabad, Kartik Raina did an MBA from Jamnalal
Bajaj Institute of Management Studies, Mumbai, with a Specialization in
Sales & Marketing. He has a total work, consulting & teaching experience of
over 45 years .
On the domestic front, he started his career with RHL (now Procter & Gamble)
working through various Sales & Brand Management assignments across India.
Kartik then moved to GSK Consumer HealthCare, where he spent over 14 years
handling various Sales & Marketing responsibilities, culminating as the Head
of All India Sales, along with country responsibility for Bangladesh &
Nepal. He then moved to Dabur as General Manager, Sales & Marketing, tasked
to professionalize the ways of working of the company's Sales & Marketing
operations. He was made CEO of the Foods business, where he conceived and
launched Real Fruit Juice and the Hommade range of cooking ingredients.
Internationally, he has worked for FarEast Mercantile Company, Nigeria,
heading their Consumer Division from 1986 - 90.This included handling
negotiation &purchase of Stockfish & Fisheads (a dried form of fish), and
then Branding &Selling it. This involved regular travel to Iceland, Norway,
Faroe Islands & Greenland. He has also been the Executive Director of
Hoechst West Africa for Ghana, Nigeria, Togo & Benin. He concluded his
International career in Colombo as the Managing Director of Bestfoods
International (later Unilever Bestfoods), looking after Sri Lanka & the
Maldives.
Kartik is/has been Visiting Faculty at various Management Schools including
IIM Ahmedabad, IIFT, New Delhi, SP Jain Global School of Management at their
Mumbai, Singapore, Dubai & Sydney campuses, IMT, Ghaziabad & Dubai, IBS
Hyderabad, IMI New Delhi, B M Munjal University and the Amity Business
School, NOIDA. He also is a regular Guest faculty at the Lal Bahadur Shastri
National Academy of Administration(LBSNAA), Mussoorie.
Course's time structure:
Session - (11:00am to 4.30pm) 30mins Break Included
Pre-requisites
You should have good internet connection and good quality headphone/speaker
set with Laptop / Desktop.
You should have notepad/pen to note down important points.
How to Register:
Fees: per person
Rs. 7000 /-
USD $ 130
18 % GST is applicable
> Please write to gcmseminars@yahoo.com
> Call Mr. Rajeev Gupta- 9711114779 / 9540012349
> Mode of Payment: NEFT /Paytm / Credit Card
> Cheque favouring GCM Worldwide payable at New Delhi.
> Our GSTN. No. : 07AECPA0806Q1ZO
> Fees include certificate of participation & Course Material.
*Terms & Condition Apply.
GCM Worldwide
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face=3DCambria><span
=
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old;
font-style:italic'>Brand Management</span></font></i></b><b><font =
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font-weight:bold'>26<sup>th</sup> April 2020 =
</span></font></b><b><font
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face=3DEbrima><span
=
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ld'>By<o:p></o:p></span></font></b></p>
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style=3D'text-align:center;line-height:115%'><b><font
size=3D6 color=3D"#1f497d" face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:21.0pt;
=
line-height:115%;font-family:Ebrima;color:#1F497D;font-weight:bold'>Mr. =
Kartik
Raina</span></font></b><b><font size=3D5 color=3D"#1f497d" =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:19.0pt;line-height:115%;font-family:Ebrima;
color:#1F497D;font-weight:bold'><o:p></o:p></span></font></b></p>
<p class=3DMsoNormal align=3Dcenter =
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size=3D4 color=3D"#1f497d" face=3DEbrima><span =
style=3D'font-size:14.0pt;line-height:
115%;font-family:Ebrima;color:#1F497D;font-weight:bold'>Ex CEO - Dabur =
Foods,
<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center;line-height:115%'><b><font
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style=3D'font-size:14.0pt;line-height:
115%;font-family:Ebrima;color:#1F497D;font-weight:bold'>Ex MD =
Bestfoods
International - <st1:country-region w:st=3D"on">Sri =
Lanka</st1:country-region>
& <st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Maldives</st1:place></st1:country-region></span></font></b><b=
><font
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size=3D4 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:14.0pt;font-family:
Cambria;color:#1F497D;font-weight:bold'>Overview and =
Outcome<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal =
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margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>At the =
end of the
program the participants should be able:<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-align:ju=
stify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>> To =
discuss and
appreciate the ethos and development of the Brand Equity =
System.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-align:ju=
stify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>> To =
understand
the elements of the Brand Architecture.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-align:ju=
stify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>> To =
appreciate
the value of and how to Build a Brand =
Identity.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-align:ju=
stify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>> To =
appreciate
the value of the Brand Promise and Brand =
Position.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-align:ju=
stify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>> To =
understand
the role of a Brand Manager as a Brand =
Steward.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:11.4pt;margin-bottom:.0001pt;text-indent:0i=
n'><b><font
size=3D4 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:14.0pt;font-family:
Cambria;color:#1F497D;font-weight:bold'>Who Should =
Attend<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>CEOs, =
COOs,
Presidents, Vice Presidents, Directors, General Managers, Senior =
Managers,
Heads of Agencies, Creative Directors, Account Managers, Brand =
Managers,
Consultants from all leading corporate<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:11.4pt;margin-bottom:.0001pt;text-indent:0i=
n'><b><font
size=3D4 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:14.0pt;font-family:
Cambria;color:#1F497D;font-weight:bold'>Pedagogy To Be =
Used<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-indent:0=
in'><font
size=3D3 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:12.0pt;font-family:
Cambria;color:#1F497D'># Power Point Presentation<b><span =
style=3D'font-weight:
bold'><o:p></o:p></span></b></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-indent:0=
in'><font
size=3D3 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:12.0pt;font-family:
Cambria;color:#1F497D'># Industry Practices & Examples<b><span
style=3D'font-weight:bold'><o:p></o:p></span></b></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-indent:0=
in'><font
size=3D3 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:12.0pt;font-family:
Cambria;color:#1F497D'># Case Studies<b><span =
style=3D'font-weight:bold'><o:p></o:p></span></b></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:1.7pt;
=
margin-bottom:0in;margin-left:25.55pt;margin-bottom:.0001pt;text-indent:0=
in'><font
size=3D3 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:12.0pt;font-family:
Cambria;color:#1F497D'># Videos<o:p></o:p></span></font></p>
</td>
</tr>
<tr height=3D3 style=3D'height:2.5pt'>
<td width=3D730 height=3D3 style=3D'width:547.5pt;border:solid =
windowtext 1.0pt;
padding:.75pt .75pt .75pt .75pt;height:2.5pt'>
<table class=3DMsoNormalTable border=3D1 cellspacing=3D0 =
cellpadding=3D0
style=3D'margin-left:10.65pt;border-collapse:collapse;border:none'>
<tr height=3D32 style=3D'height:24.3pt'>
<td width=3D699 colspan=3D2 height=3D32 =
style=3D'width:524.5pt;border:double windowtext 1.5pt;
padding:0in 5.4pt 0in 5.4pt;height:24.3pt'>
<p class=3DMsoNormal align=3Dcenter =
style=3D'text-align:center;line-height:115%'><b><font
size=3D6 color=3D"#1f497d" face=3DCambria><span =
style=3D'font-size:28.0pt;
=
line-height:115%;font-family:Cambria;color:#1F497D;font-weight:bold'>Cont=
ents<o:p></o:p></span></font></b></p>
</td>
</tr>
<tr>
<td width=3D350 style=3D'width:262.25pt;border:double windowtext =
1.5pt;
border-top:none;padding:0in 5.4pt 0in 5.4pt'>
<p class=3DListParagraphCxSpFirst =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:5.75pt;margin-bottom:.0001pt;text-align=
:
justify;line-height:115%'><b><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D;font-weight:bold'>* Building a Brand Equity =
System<o:p></o:p></span></font></b></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Brand is beyond just a =
product<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Brand is beyond just a =
logo<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Understanding Brand =
Archetypes<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> What is Brand =
Architecture?<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Designing the Brand =
Portfolio<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Creating a Brand =
Name<o:p></o:p></span></font></p>
</td>
<td width=3D350 =
style=3D'width:262.25pt;border-top:none;border-left:none;
border-bottom:double windowtext 1.5pt;border-right:double windowtext =
1.5pt;
padding:0in 5.4pt 0in 5.4pt'>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:5.75pt;margin-bottom:.0001pt;text-align=
:
justify;line-height:115%'><b><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D;font-weight:bold'>* Building a Brand =
Identity<o:p></o:p></span></font></b></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> What is Brand =
Identity?<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Identifying the Identity =
Traps<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> The Brand as a =
Person<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> The Identity =
Structure<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpLast =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> The Value =
Proposition<o:p></o:p></span></font></p>
</td>
</tr>
<tr>
<td width=3D350 style=3D'width:262.25pt;border:double windowtext =
1.5pt;
border-top:none;padding:0in 5.4pt 0in 5.4pt'>
<p class=3DListParagraphCxSpFirst =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:5.75pt;margin-bottom:.0001pt;text-align=
:
justify;line-height:115%'><b><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D;font-weight:bold'>* Brand Promise & =
Positioning<o:p></o:p></span></font></b></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> The Brand Key <o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>–it’s role and =
usage<o:p></o:p></span></font></p>
</td>
<td width=3D350 =
style=3D'width:262.25pt;border-top:none;border-left:none;
border-bottom:double windowtext 1.5pt;border-right:double windowtext =
1.5pt;
padding:0in 5.4pt 0in 5.4pt'>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:5.75pt;margin-bottom:.0001pt;text-align=
:
justify;line-height:115%'><b><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D;font-weight:bold'>* Operating as a Brand =
Steward<o:p></o:p></span></font></b></p>
<p class=3DListParagraphCxSpMiddle =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Understanding Brand =
Stewardship<o:p></o:p></span></font></p>
<p class=3DListParagraphCxSpLast =
style=3D'mso-margin-top-alt:0in;margin-right:
=
0in;margin-bottom:0in;margin-left:27.05pt;margin-bottom:.0001pt;text-alig=
n:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'>> Role of the<b><span =
style=3D'font-weight:bold'><o:p></o:p></span></b></span></font></p>
</td>
</tr>
</table>
<p class=3DListParagraph =
style=3D'margin:0in;margin-bottom:.0001pt;text-align:
justify;line-height:115%'><font size=3D4 color=3D"#1f497d" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;font-family:Cambria;
color:#1F497D'><o:p></o:p></span></font></p>
</td>
</tr>
<tr height=3D75 style=3D'height:56.05pt'>
<td width=3D730 height=3D75 style=3D'width:547.5pt;border:solid =
windowtext 1.0pt;
padding:.75pt .75pt .75pt .75pt;height:56.05pt'>
<p class=3DMsoNormal style=3D'line-height:115%'><b><font size=3D4 =
color=3D"#1f497d"
face=3DCambria><span lang=3DEN-IN =
style=3D'font-size:14.0pt;line-height:115%;
font-family:Cambria;color:#1F497D;font-weight:bold'>Profile of =
Faculty<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal style=3D'line-height:115%'><b><font size=3D4 =
color=3D"#1f497d"
face=3DCambria><span lang=3DEN-IN =
style=3D'font-size:15.0pt;line-height:115%;
font-family:Cambria;color:#1F497D;font-weight:bold'>Mr. Kartik Raina =
</span></font></b><b><font
size=3D3 color=3D"#1f497d" face=3DCambria><span lang=3DEN-IN =
style=3D'font-size:12.0pt;
=
line-height:115%;font-family:Cambria;color:#1F497D;font-weight:bold'>Ex =
CEO -
Dabur Foods, Ex MD Bestfoods International - <st1:country-region =
w:st=3D"on">Sri
Lanka</st1:country-region> & <st1:country-region =
w:st=3D"on"><st1:place
w:st=3D"on">Maldives</st1:place></st1:country-region> =
</span></font></b><b><font
size=3D4 color=3D"#1f497d" face=3DCambria><span lang=3DEN-IN =
style=3D'font-size:15.0pt;
=
line-height:115%;font-family:Cambria;color:#1F497D;font-weight:bold'><o:p=
></o:p></span></font></b></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:9.1pt;
=
margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>After =
school &
college in <st1:City w:st=3D"on"><st1:place =
w:st=3D"on">Hyderabad</st1:place></st1:City>,
Kartik Raina did an MBA from Jamnalal Bajaj Institute of Management =
Studies,
Mumbai, with a Specialization in Sales & Marketing. He has a total =
work,
consulting & teaching experience of over 45 years =
.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:9.1pt;
=
margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>On the =
domestic
front, he started his career with RHL (now Procter & Gamble) =
working
through various Sales & Brand Management assignments across =
<st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">India</st1:place></st1:country-region>. Kartik
then moved to GSK Consumer HealthCare, where he spent over 14 years =
handling
various Sales & Marketing responsibilities, culminating as the =
Head of
All India Sales, along with country responsibility for =
<st1:country-region
w:st=3D"on">Bangladesh</st1:country-region> & <st1:country-region =
w:st=3D"on"><st1:place
w:st=3D"on">Nepal</st1:place></st1:country-region>. He then moved to =
Dabur as
General Manager, Sales & Marketing, tasked to professionalize the =
ways of
working of the company’s Sales & Marketing operations. He =
was made
CEO of the Foods business, where he conceived and launched Real Fruit =
Juice
and the Hommade range of cooking =
ingredients.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:9.1pt;
=
margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
=
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>Internationa=
lly,
he has worked for FarEast Mercantile Company, <st1:country-region =
w:st=3D"on"><st1:place
w:st=3D"on">Nigeria</st1:place></st1:country-region>, heading their =
Consumer
Division from 1986 - 90.This included handling negotiation =
&purchase of
Stockfish & Fisheads (a dried form of fish), and then Branding
&Selling it. This involved regular travel to =
<st1:country-region w:st=3D"on">Iceland</st1:country-region>,
<st1:country-region w:st=3D"on"><st1:place =
w:st=3D"on">Norway</st1:place></st1:country-region>,
Faroe Islands & Greenland. He has also been the Executive Director =
of
Hoechst West Africa for <st1:country-region =
w:st=3D"on">Ghana</st1:country-region>,
<st1:country-region w:st=3D"on">Nigeria</st1:country-region>, =
<st1:country-region
w:st=3D"on">Togo</st1:country-region> & <st1:country-region =
w:st=3D"on"><st1:place
w:st=3D"on">Benin</st1:place></st1:country-region>. He concluded his
International career in <st1:City w:st=3D"on">Colombo</st1:City> as =
the Managing
Director of Bestfoods International (later Unilever Bestfoods), =
looking after
<st1:country-region w:st=3D"on">Sri Lanka</st1:country-region> & =
the <st1:country-region
w:st=3D"on"><st1:place =
w:st=3D"on">Maldives</st1:place></st1:country-region>.<o:p></o:p></span><=
/font></p>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:0in;margin-right:9.1pt;
=
margin-bottom:0in;margin-left:4.05pt;margin-bottom:.0001pt;text-align:jus=
tify;
text-indent:0in'><font size=3D3 color=3D"#1f497d" face=3DCambria><span
style=3D'font-size:12.0pt;font-family:Cambria;color:#1F497D'>Kartik =
is/has been
Visiting Faculty at various Management Schools including IIM =
Ahmedabad, IIFT,
New Delhi, SP Jain Global School of Management at their Mumbai, =
Singapore,
Dubai & Sydney campuses, IMT, Ghaziabad & Dubai, IBS =
Hyderabad, IMI
New Delhi, B M Munjal University and the Amity Business School, NOIDA. =
He
also is a regular Guest faculty at the Lal Bahadur Shastri National =
Academy
of Administration(LBSNAA), Mussoorie.</span></font><b><font size=3D4
color=3D"#1f497d" face=3DCambria><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
=
font-family:Cambria;color:#1F497D;font-weight:bold'><o:p></o:p></span></f=
ont></b></p>
</td>
</tr>
<tr height=3D109 style=3D'height:81.85pt'>
<td width=3D730 height=3D109 style=3D'width:547.5pt;border:solid =
windowtext 1.0pt;
padding:.75pt .75pt .75pt .75pt;height:81.85pt'>
<p class=3DMsoNormal =
style=3D'margin-right:.05in;text-align:justify'><b><font
size=3D5 face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:16.0pt;font-family:Ebrima;
font-weight:bold'>Course’s time =
structure:</span></font></b><font
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-family:Ebrima'><o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-align:justify'><b><font size=3D5 =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:16.0pt;font-family:Ebrima;font-weight:bold'>Session
– </span></font></b><b><font size=3D5 color=3Dblack =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:16.0pt;font-family:Ebrima;color:black;font-weight:
bold'>(11:00am to 4.30pm) </span></font></b><b><font size=3D4 =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:13.0pt;font-family:Ebrima;font-weight:bold'>30mins
Break Included</span></font></b><b><font size=3D5 color=3D"#1f497d" =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:16.0pt;font-family:Ebrima;color:#1F497D;
font-weight:bold'> <o:p></o:p></span></font></b></p>
<p class=3DMsoNormal style=3D'text-align:justify'><b><font size=3D5 =
color=3D"#1f497d"
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:16.0pt;font-family:Ebrima;
color:#1F497D;font-weight:bold'>Pre-requisites</span></font></b><font =
size=3D5
color=3D"#1f497d" face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:18.0pt;
font-family:Ebrima;color:#1F497D'><o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-align:justify'><font size=3D2 =
color=3D"#1f497d"
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:11.0pt;font-family:Ebrima;
color:#1F497D'>You should have good internet connection and good =
quality
headphone/speaker set with Laptop / Desktop.</span></font><font
color=3D"#1f497d" face=3DEbrima><span lang=3DEN-IN =
style=3D'font-family:Ebrima;
color:#1F497D'><o:p></o:p></span></font></p>
<p class=3DMsoNormal style=3D'text-align:justify'><font size=3D2 =
color=3D"#1f497d"
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:11.0pt;font-family:Ebrima;
color:#1F497D'>You should have notepad/pen to note down important =
points.</span></font><font
color=3D"#1f497d" face=3DEbrima><span lang=3DEN-IN =
style=3D'font-family:Ebrima;
color:#1F497D'><o:p></o:p></span></font></p>
</td>
</tr>
<tr height=3D163 style=3D'height:122.45pt'>
<td width=3D730 height=3D163 style=3D'width:547.5pt;border:solid =
windowtext 1.0pt;
padding:.75pt .75pt .75pt .75pt;height:122.45pt'>
<p class=3DMsoNormal =
style=3D'margin-left:0in;text-indent:0in'><b><font size=3D4
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;
font-weight:bold'>How to Register:<o:p></o:p></span></font></b></p>
<table class=3DMsoNormalTable border=3D1 cellspacing=3D0 =
cellpadding=3D0
style=3D'border-collapse:collapse;border:none'>
<tr>
<td width=3D241 valign=3Dtop style=3D'width:180.75pt;border:solid =
black 1.0pt;
padding:0in 5.4pt 0in 5.4pt'>
<p class=3DMsoNormal =
style=3D'margin-left:0in;text-indent:0in'><b><font size=3D4
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;
font-weight:bold'>Fees: </span></font></b><font size=3D4 =
face=3DEbrima><span
lang=3DEN-IN style=3D'font-size:14.0pt;font-family:Ebrima'>per =
person<o:p></o:p></span></font></p>
</td>
<td width=3D241 valign=3Dtop style=3D'width:180.75pt;border:solid =
black 1.0pt;
border-left:none;padding:0in 5.4pt 0in 5.4pt'>
<p class=3DMsoNormal =
style=3D'margin-left:0in;text-indent:0in'><b><font size=3D4
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;
font-weight:bold'>Rs. 7000 /-</span></font></b><font size=3D4 =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima'> <o:p></o:p></span></f=
ont></p>
</td>
<td width=3D241 valign=3Dtop style=3D'width:180.75pt;border:solid =
black 1.0pt;
border-left:none;padding:0in 5.4pt 0in 5.4pt'>
<p class=3DMsoNormal =
style=3D'margin-left:0in;text-indent:0in'><b><font size=3D4
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;
font-weight:bold'>USD $ 130</span></font></b><font size=3D4 =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima'><o:p></o:p></span></font></=
p>
</td>
</tr>
</table>
<p class=3DMsoNormal =
style=3D'margin-left:0in;text-indent:0in'><b><font size=3D4
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;
font-weight:bold'>18 % GST is =
applicable<o:p></o:p></span></font></b></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
=
font-family:Ebrima;color:black;font-weight:bold'>> </span></font>=
</b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
font-family:Ebrima;color:black'>Please write to <b><span
=
style=3D'font-weight:bold'>gcmseminars@yahoo.com </span></b><o:p></o=
:p></span></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><font size=3D4
color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:
Ebrima;color:black'>> <b><span style=3D'font-weight:bold'>Call =
Mr.
Rajeev Gupta- 9711114779 / =
9540012349</span></b><o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
=
font-family:Ebrima;color:black;font-weight:bold'>> </span></font>=
</b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
font-family:Ebrima;color:black'>Mode of Payment: NEFT /Paytm / Credit =
Card<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
=
font-family:Ebrima;color:black;font-weight:bold'>> </span></font>=
</b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
font-family:Ebrima;color:black'>Cheque favouring <b><span
style=3D'font-weight:bold'>GCM Worldwide</span></b> payable =
at <st1:City
w:st=3D"on"><st1:place w:st=3D"on"><b><span =
style=3D'font-weight:bold'>New =
Delhi</span></b></st1:place></st1:City>.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
font-family:Ebrima;color:black;font-weight:bold'>> Our GSTN. No. :
07AECPA0806Q1ZO</span></font></b><font size=3D4 color=3Dblack =
face=3DEbrima><span
lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:Ebrima;color:black'><o:p></o:p></sp=
an></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
=
font-family:Ebrima;color:black;font-weight:bold'>> </span></font>=
</b><font
size=3D4 color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;
font-family:Ebrima;color:black'>Fees include certificate of =
participation
& Course Material.<o:p></o:p></span></font></p>
<p class=3DMsoNormal =
style=3D'margin-left:24.55pt;text-indent:0in'><font size=3D4
color=3Dblack face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:14.0pt;font-family:
Ebrima;color:black'>*Terms & Condition Apply.</span></font><font =
size=3D3
face=3DEbrima><span lang=3DEN-IN =
style=3D'font-size:12.0pt;font-family:Ebrima'><o:p></o:p></span></font></=
p>
</td>
</tr>
<tr height=3D31 style=3D'height:23.5pt'>
<td width=3D730 height=3D31 style=3D'width:547.5pt;border:solid =
windowtext 1.0pt;
padding:.75pt .75pt .75pt .75pt;height:23.5pt'>
<p class=3DMsoNormal align=3Dcenter =
style=3D'margin-left:0in;text-align:center;
text-indent:0in'><b><u><font size=3D3 face=3DGeorgia><span =
lang=3DEN-IN
style=3D'font-size:12.0pt;font-family:Georgia;font-weight:bold'>GCM =
Worldwide<o:p></o:p></span></font></u></b></p>
<p class=3DMsoNormal align=3Dcenter =
style=3D'margin-left:0in;text-align:center;
text-indent:0in'><font size=3D3 face=3DGeorgia><span lang=3DEN-IN =
style=3D'font-size:
12.0pt;font-family:Georgia'>To keep receiving our regular Mailers =
in
inbox.<o:p></o:p></span></font></p>
<p class=3DMsoNormal align=3Dcenter =
style=3D'margin-left:0in;text-align:center;
text-indent:0in'><font size=3D3 face=3DGeorgia><span lang=3DEN-IN =
style=3D'font-size:
12.0pt;font-family:Georgia'>Add us to your address =
book.<o:p></o:p></span></font></p>
<p class=3DMsoNormal align=3Dcenter =
style=3D'margin-left:0in;text-align:center;
text-indent:0in'><font size=3D3 face=3DGeorgia><span lang=3DEN-IN =
style=3D'font-size:
12.0pt;font-family:Georgia'>Reply with Subject Remove to unsubscribe =
from the
mailing list</span></font><font size=3D3 face=3D"Times New =
Roman"><span
lang=3DEN-IN style=3D'font-size:12.0pt;font-family:"Times New =
Roman"'><o:p></o:p></span></font></p>
</td>
</tr>
</table>
</div>
<p class=3DMsoNormal =
style=3D'mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
margin-left:0in;text-indent:0in'><font size=3D2 color=3D"#002060" =
face=3DCambria><span
lang=3DEN-IN =
style=3D'font-size:11.0pt;font-family:Cambria;color:#002060'><o:p> <=
/o:p></span></font></p>
</div>
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@KyuuKazami